BSB52415 Diploma of Marketing and Communication
Qualification Description
This qualification applies to individuals with a sound theoretical knowledge base in marketing and communication and who demonstrate a range of managerial skills to ensure that functions are effectively conducted in an organisation or business area. Typically they would have responsibility for the work of other staff and lead teams.
Course Structure
- BSBMKG507 Interpret market trends and developments
- BSBMKG523 Design and develop an integrated marketing communications plan
- BSBPMG522 Undertake project work
- BSBMKG501 Identify and evaluate marketing opportunities
- BSBMKG502 Establish and adjust the marketing mix
- BSBMKG506 Plan market research
- BSBMKG514 Implement and monitor marketing activities
- BSBWOR502 Lead and manage team effectiveness
- BSBMKG518 Plan and implement services marketing
- BSBMKG519 Plan and implement business to business marketing
- BSBMKG520 Manage compliance within the marketing legislative framework
- BSBMKG521 Plan and implement sponsorship and event marketing
- BSBFIM501 Manage budgets and financial plans
- BSBLDR502 Lead and Manage effective workplace relationships
- BSBMKG555 Write persuasive copy